The Jordan Brand is a subsidiary of Nike that produces and markets athletic footwear, apparel, and accessories inspired by Michael Jordan, one of the greatest basketball players of all time. The brand was created in 1984 and is named after Michael Jordan. It is known for its iconic Air Jordan sneakers, which have been a cultural phenomenon for decades. The brand also sponsors several athletes and teams, including the Charlotte Hornets, which is owned by Michael Jordan. The Jordan brand is focused on Basketball and continues to innovate and release new designs with the influence of Michael Jordan's Legacy